Our journey
Noird began in Oslo with a single purpose: to create clothing that stands apart from noise and trends.
We design for people who move differently, business leaders, creators, athletes, and those who command attention without asking.
Our process is rooted in Europe, where precision, tailoring, and material choice are held to uncompromising standards. We source fabrics for endurance, comfort, and refinement, shaping them into garments built to perform across every demand of modern life.
Whether in the boardroom, the studio, or the gym, Noird exists for those who carry quiet authority, for those who live and win on their own terms.
From this vision, two worlds emerged under one philosophy. One in black, refinement without display. One in white, movement and defiance. Together they form the House of Noird.
NOIRD
NOIRD is the black thread of the house.
It represents refinement without display: timeless silhouettes, sharp tailoring, European craftsmanship. This line is designed for those who live with quiet authority, people who win without announcing it. Confidence, cut into fabric.
Ardour24
Ardour24 is the white counterpart.
Built for the unconventional athlete, it challenges the line between sport and style. Ardour24 is about movement and philosophy, performance turned into everyday wear. White as a statement. Comfort as armor. Clothing designed for those who refuse to train or live by ordinary rules.
The House of NOIRD
Together, these two lines form the House of Noird.
One rooted in Oslo, crafted in Europe, designed for people who live on their own terms. It’s not fashion for fashion’s sake. It’s clothing as a tool, a second skin for those who carry battles no one else sees, and for those who don’t need validation to know they’ve already won.
Three truths. One philosophy.
What defines us
Two worlds, one vision. Built for those who move differently, who never follow.
Refinement
Noird is presence distilled into fabric. Timeless cuts, European craft, elegance without effort
Movement
Ardour24 is movement as philosophy. White as statement, comfort as armor, performance turned to style.
Philosophy
Two worlds, one house. The House of Noird is built for those who live on their own terms.
Our history
2023
The idea was born in Oslo: to create clothing that refuses to follow trends.
2024
Production began in Europe, using fabrics chosen for endurance, comfort, and refinement.
2025
Two forces under one house: Noird and Ardour24. Refinement and rebellion, united by one vision.
Refinement and rebellion. Two worlds bound by the same philosophy.
Two forces. One house.
